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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The communication of the British Royal family in 2021 on Instagram and its influence on the opinion of the generation Z
 Hlavatá, Kateřina ; Ortová, Nina (advisor) ; Halada, Jan (referee)
This bachelor thesis examines the influence of the communication of the British Royal Family on the perception of the generation Z. At first it presents the theory of public relations and the usage of social media in the communication strategy, where it also describes one of the most significant theories of PR, the Cutlip's and Center's theory 7 C. This thesis aims to determine the share of communicated topics on @theroyalfamily Instagram profile, to evaluate the quality of its content and to find out if it has any influence on the opinion of the generation Z. The research was divided into three parts due to various research questions: questionnaire survey, content analysis and subjective analysis of the author.
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Portrayal of the "Megxit" case in the British media
 Folvarčná, Natalie ; Soukup, Martin (advisor) ; Nainová, Victoria (referee)
The British Royal Family is a traditional institution that has a significant influence on social and political events in the United Kingdom. That is why the scandals of its members are closely monitored by the media. This Bachelor thesis describes the media image of one of the biggest scandals involving the British royal family of today in selected British online newspapers of different orientation. The term 'Megxit' has been adopted for this decision of Prince Harry, the Duke of Sussex and his wife Meghan. The paper briefly defines the selected media, terms and introduces the main parties involved in the case. In the research part, using a combination of qualitative and quantitative methods of analysis, it discusses the manner and intensity with which the scandal was covered in the selected mainstream media in comparison with the official information provided by spokespeople of the members of the British Royal Family in the first two weeks after the first press release informing the public of the couple's decision to leave the institution. The emotional tone of published articles and adherence to the IPSO Editors' Code of Practice are also observed.
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